When Alyssa's father life was taken as a result of an accident, she was fortunate to find a creative outlet to help her heal. He remains with her in everything she does, which is why she is so proud to dedicate donni charm in his honor. It has been no small battle to cope with this devastation, but donni charm has allowed her to inspire others who have experienced loss by duplicating the positive healing process.
Alyssa and her mother have always loved working on various fashion projects together and in light of the tragedy, they began trying their hands at scarves. Naming their project was the easiest yet most heartfelt step of the process; those close to her father affectionately called him “Donny,” and as her mother later pointed out, she was his charm… thus, “donni charm” was created. The scarves are wrapped around her like the arms of his hug, and hang close to her heart where he will always remain.
